A Ritual Reimagined

Matcha for the Modern Ritual

Green Ritual Matcha is an Austin, Texas based matcha brand offering organically grown, ceremonial-grade powder crafted for daily enjoyment.

Sourced from small farms in Kagoshima, Japan, a region renowned for its nutrient rich volcanic soil, our matcha is vibrant, smooth, and free of fillers or additives. It's pure, high-quality tea designed to bring clarity, balance, and intention to your everyday routine.

What Is Matcha?

Matcha is finely stone-ground green tea made from shade-grown leaves, traditionally cultivated in Japan. Unlike regular tea, where the leaves are steeped and discarded, matcha is consumed whole - delivering a steadier source of energy, antioxidants, and amino acids that support focus, calm, and overall well-being in every cup.

Grown for Calm and Clarity

Our matcha is cultivated in Kagoshima, Japan - a region known for it's lush landscapes and active volcanic terrain. The soil here is naturally packed with minerals that nourish the tea plants, resulting in a richer, smoother flavor and a deeper green hue.

This environment doesn't just grow matcha - it elevates it. And you can taste the difference in every cup.

The Green Ritual Standard

Not all matcha is created equal.

Our matcha is 100% pure, ceremonial-grade, and sourced from small farms in Kagoshima, Japan. It's vibrant in color, smooth in flavor, and completely free of fillers, sweeteners, or anything artificial. Just clean, high-quality matcha you can feel good about.

Whether you’re whisking it up at home or sipping one of our drinks at a local pop-up, we keep our standards high and our ingredients simple.

  • YOUR NEW FAVORITE RITUAL.
  • SIPPABLE SEROTONIN.
  • WELLNESS WITHOUT THE WEIRDNESS.
  • YOUR NEW FAVORITE RITUAL.
  • SIPPABLE SEROTONIN.
  • WELLNESS WITHOUT THE WEIRDNESS.

Why Matcha?

Natural Benefits Backed by Tradition

  • Sustained Energy Without the Crash

    Matcha provides a gentle lift from caffeine and L-theanine, keeping you focused and energized without the jitters or mid day slump.

  • Calm Focus & Mental Clarity

    Rich in L-theanine, matcha helps promote a calm, alert state, making it ideal for work, study, or mindful rituals.

  • Antioxidant Powerhouse

    Matcha is rich in antioxidants that help protect your body from daily stressors, support your immune system, and promote healthy skin from the inside out.

Our Values

  • Simplicity, Always

    We believe in keeping things clean, from our ingredients to our process. Pure ingredients, clear purpose, and simple choices that support clarity.

  • Ritual Over Routine

    Our matcha invites a pause - a moment to slow down and reconnect. It's not just a drink, but a mindful ritual.

  • Transparency in Every Step

    From how we source to how we serve, were committed to honesty, quality, and making intentional choices at every stage.

  • Crafted for the Senses

    From the smooth texture of our matcha to the calming tone of our branding, everything is designed to support how you feel, not just how things taste.